It is a tough competition out there. With the gradual growth of digital marketing it has become more problematic to stay in the front line of the competition because bigger companies generally have a lot of employees dedicated to operate digital marketing more profoundly. However, having a lot of employees never indicates a better performance in case of business. Even small business owners can do amazing if they follow some advices that are proven to be the most effective ones for digital marketing-
Less is more:
The most common mistake for any beginner is to jump into competitions everywhere they do not even have any knowledge of. Trying to get launched into different social media handles at the same time might seem overwhelming. Also, getting involved into too many places altogether could hamper the process of analyzing the aftermaths of all those investments. Rather than launching everywhere with little research it is better to
- Maintain consistency
- Maintain a social media and blog at the same time to gain loyalty of the customers
- Save up on paid advertisements in the long run by being more consistent in SEO.
Where in Social Media?
This should be the first and foremost question for any beginner who wants to get involved into social media commerce. Different types of products have their different fan base. It is important to identify where most of the audiences of the products are and use that platform to its best use. If one social media handle is not giving someone enough of the engagements, i.e. likes and shares, one must move on and use some other platform for their benefit.
Say hello to Influencers:
This is a bit new for digital marketing but very effective as well. Sometimes one might not have enough fan following on a particular social handle as they wishes and that is when it is pragmatic to use help of those people who already have a big fan base. These people are called the influencers who can advertise the products in their feeds in exchange of payment. In this way the product reaches to a bigger audience and there are more chances of engagement thereafter.
The power of same old Email list:
It is true that this is the age of social media but one cannot deny the power the same old email exchanges have. There are lesser chances of competitions and at the same time, according to various studies, email customers are more responsive and more valuable than social media followers.
Even though SEO sounds complicate and many people would avoid this for its time consuming nature, SEO is one of the best and effective ways to have a bigger audience for your website. Optimizing the website, page and device along with building a credible link helps a lot. However, the traffic is not immediate in case of SEO. One must wait for it.
To sum it up, one can get amazing results if they follow these tips for Digital Marketing. The number and money matter less nowadays if only one knows how to use proper tactics.